CASE STUDY
Become More.
A Spec Ad Made in conjunction with IO Studios
Client Name
Air Jordan Spec AD
Completion Date
March 2, 2022
Industry
Retail
Client Needs & Challenges
Creating a moment of inspiring thought...
IO Studios reached out to do a collaborative effort to make a spec-ad for an Air Jordan campaign. We worked for several months to tailor the commercial-grade photography, video, and graphic design to align with what we felt worked well with the Air Jordan brand. The vision for the campaign was to inspire children by using a young actor and basketball player as the focal point of the media inside a gritty urban city wearing Air Jordan merchandise. Burning Wick co-directed, shot, gaffed, and provided graphics and photoshop mock-ups. Co-directing, vision, and audio was provided by IO Studios.
Client Solutions
A tenacious and inspiring visual campaign
Although our final pitch did not land an advertising contract for the Air Jordan campaign, we were extremely proud of our end results. Our final pitch has received incredible feedback and we will look to continue to grow into the future!
Avg. Monthly Visitors
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New Leads Generated
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ROI
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