CASE STUDY
Love The Land
Designing For The Environment
Client Name
Jeremy Zaleski
Completion Date
July 11, 2022
Industry
Retail
Client Needs & Challenges
Creating A Sustainable Retail Business That Helps The Environment
Love The Land LLC is a clothing company drawing inspiration from adventure and nature that donates 50% of all earned profits back to Grade A Environmental and Wildlife Non-Profit charities. Starting from scratch, full development was necessary from branding to website to material sourcing. Burning Wick Studios captured the brand’s top designs surrounded by the nature they represent.
Color Development
Development Notes
With nature and adventure in mind, we wanted to create a palette that felt woodsy. The greens were developed through a series of photos from local forests and Pennsylvania state parks. The tan gave the palette a more midwest desert since the target audience was largely in parts of the midwest and California.
Logo Development
Final Logo
Development Notes
The logo includes a stylized font with distinct serifs. The “T” features a pine tree-inspired top. Most of the logo development work had been finished by the client beforehand however the logo is very recognizable when scaled at various sizes.
Client Solutions
Avg. Monthly Visitors
From Starting benchmark
New Leads Generated
From Starting benchmark
ROI
From Starting benchmark