CASE STUDY
Mr. Mortgage Lender
A Real Estate Rebranding For Mr. Mortgage Lender
Client Name
John Yurkovich
Completion Date
May 26, 2021
Industry
Real Estate
Client Needs & Challenges
A branding Tune up and more...
Mr. Mortgage Lender…
Color Development
Development Notes
In building and refining a color palette for Mr. Mortgage Lender, we decided the savvy businessman was where we wanted to start. Basing our hues on a classic dark navy with powder blue pinstripes gentleman’s tweed suit. The vibrant and distinguished crimson red tie was the perfect accent that also reflected the client’s outgoing personality.
Logo Development
Final Logo
Development Notes
Building a logo that could be scalable and easily recognizable across platforms was our top priority. Knowing that the logo would be used in smaller-sized advertising media such as digital banners and social media ads, we had our work cut out for us. Even though color development, we were aware that keeping a business professional style, almost classic salesman-ish, is where we wanted to finish.
Starting from small home thumbnails and almost a cartoonish salesman, we quickly worked to build a logo that incorporated the “M” of the business in a symbolic manner. Thus, the idea of making the “M” a home wearing a suit, which co-aligned with our sales-themed color palette, created an easily recognizable logo that the client loved. The MML stylized logo works well at any scale and is easily recognizable in single or multi-color builds.
Photography
Social Media
The social media brand of Mr. Mortgage Lender was one of our top priorities when we had first begun working with the client. Social media presence plays a significant role, both in branding and real estate in recent years. Making sure MML had a diverse range of content posted weekly in conjunction with their social media ads was of the utmost importance.
Social Media Management Strategy
Our strategy of boosting posts relating to our primary ad played a huge role in increasing lead generation. Our mix of content included posts such as inspiring real estate quotes, recently closed homes, and a variety of informational loan graphics that supplemented our ad campaigns. The increase in quality of content posts helped increase the total average of weekly follows and likes per post as well.
Web Design
Key Website Features
Advertising
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Final Campaign Platforms
Google Ads, Instagram Ads, Bing Ads, Linkedin Ads
Campaign Strategy
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Client Solutions
Avg. Monthly Visitors
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From Starting benchmark
New Leads Generated
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From Starting benchmark
ROI
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